Craig Smith is one of the most diversely successful creative artists today.
Breaking traditional molds, Craig has launched a dynamic and multi-faceted career as a creative arts professional, entrepreneur, fitness, and music executive.
His technical and creative abilities are second to none. As a singer, Craig has shared the stage and worked with some music world greats like: Amel Larrieux, Bilal, Dawkins & Dawkins, Estelle, Faith Evans, Frank McComb, Kirk Franklin, Mariah Carey, Mary Mary, Tweet, Usher, and many more.
As a dancer, artistic director, and choreographer, Craig’s worked alongside several stars & with networks like: Brandy, Britney Spears, Busta Rhymes, Chrisette Michele, Fantasia, Jaheim, Madonna, MJ, Mya, Rihanna, Shakira, BET, MTV, NBC, VH1 and has choreographed countless Nike industrial commercials, music videos, digital, retailer, stage, workout and print projects globally.
In the fitness field, Craig has consulted and worked with various major and boutique fitness brands for over 17 years. He’s presented master workshops throughout Asia Pacific, Europe, South America and across the North America regions. In 2013, Craig was offered the opportunity to work with pop icon, Madonna, and the international destination location Hard Candy Fitness brand. He served as the global creative director, head master trainer, & Madonna’s head pt for 4 1/2 years. Craig debuted his premiere NYC & Hollywood studio in 2019 and continues to work w/ high profile clients (Adele & more) through his platform.
Craig was also an endorsed Nike dance athlete for over a decade, has won numerous awards, and been featured in various mediums in the media and press for his professional work. A native of Texas, now residing in LA, Craig is an alumnus of the prestigious Berklee College of Music. At the top of 2020, Craig joined Loop Media and was swiftly promoted as Director of A&R. Additionally, Craig recently onboarded as creative director & consultant to the World of Dance fitness brand.
His talent & passion for the arts, health, and entrepreneur industries makes him an unstoppable creative force and asset for any project he undertakes.